Nintendo Iwata: My Remarks Have Been "Distorted"

Nintendo's president Saturo Iwata has decided to change the way the company delivers its information to consumer because in the past his remarks regarding company finances have been 'distorted'.

Commenting on the company's recent - less than rosy - figures Mr Iwata states:

"I feel that our consumers, especially our avid video game fans, are not always eager for the same information as investors.

"In parallel, as the popularization of social media, as typified by Twitter, drastically changed the way and speed of distributing information, my remarks at Financial Results Briefings have spread in an unexpectedly distorted manner several times."

This has lead the company, according to the president, to state that:

"Now I’m really sure we can improve the content by narrowing down the recipients. In the future, therefore, I will have my presentation more oriented toward investors at Financial Results Briefings and we will transmit information attractive to our consumers at some other times."

He expands this theory as follows, "An opportunity to transmit information to investors can also be a chance to communicate information to our consumers at the same time, and I have felt it appreciated as a good disclosure policy."

Before revealing the methodology, "Under these circumstances, we broadcast the first live coverage of a domestic event, Nintendo 3DS Conference, through the Internet last month. Although it was broadcast during the day on a weekday, we got great feedback from a vast number of viewers and after the conference the sales of Nintendo 3DS grew in Japan without any new software releases. We believe we were able to raise expectations for the platform by directly transmitting appropriate information to our consumers.

"Based on this result, I have become more convinced that the time to directly deliver our messages to many consumers through the Internet has come, that our messages could spread via social media to those with whom we don’t have direct contact, and that the transmission of information to investors should be clearly differentiated from the distribution of product information to our consumers."

So, it's not the figures, it's the presentation.

More here.