EA Slams Competitors: They Can't Do Mulit-Platform Games
John Riccitiello slams the competition
Electronic Arts CEO, John Riccitiello, has taken the opportunity of an analysts call to slam his competitors. The message came as the EA management commented on Q2 financial results that saw net revenues up from $631m year-on-year to $751m. Net loses, however, were also up from -$201m to -$340m.
Riccitiello stated, "EA has roughly one dozen globally-recognized brands, often referred to as intellectual properties, which are at the foundation of our company. Together, they constitute a powerful competitive advantage unmatched by our principal competitors. Our mission is to transform these brands from a single event every 1 to 2 years to 365-day businesses with packaged goods launches sustained by frequent updates of downloadable content and expansions into social and mobile platforms.
"Flagship brands like Battlefield, Need for Speed, Mass Effect, FIFA and Madden are now built on this strategy. Each is expected to deliver greater revenue and profitability than we generated in the past on single-event packaged goods launches. And this is a strategy that only EA can deliver on. Our competitors either have too few brands or have not demonstrated the ability to project their games on a multiple platform."
More here.
Riccitiello stated, "EA has roughly one dozen globally-recognized brands, often referred to as intellectual properties, which are at the foundation of our company. Together, they constitute a powerful competitive advantage unmatched by our principal competitors. Our mission is to transform these brands from a single event every 1 to 2 years to 365-day businesses with packaged goods launches sustained by frequent updates of downloadable content and expansions into social and mobile platforms.
"Flagship brands like Battlefield, Need for Speed, Mass Effect, FIFA and Madden are now built on this strategy. Each is expected to deliver greater revenue and profitability than we generated in the past on single-event packaged goods launches. And this is a strategy that only EA can deliver on. Our competitors either have too few brands or have not demonstrated the ability to project their games on a multiple platform."
More here.
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Comments
Serpream 28 Oct 2011 10:24
1/3
And the highly amusing point is EA cant do game Launches! As usualy the Battlefield 3 launch has had server issues, beta bugs, crashes and even on PS3 data curruption.
Wish people with stop bad mouthing till they show they can actualy do something themselves :(
Wish people with stop bad mouthing till they show they can actualy do something themselves :(
DrkStr 28 Oct 2011 12:49
2/3
Nice to see "intellectual properties" revert to "brands" - hope that's the end of it.
d 31 Oct 2011 17:10
3/3
EA's strategy is to put the same crappy version on each and every platform with no polish or tweaks to take advantage of the hardware. This is for cost savings and does the consumer no favors.