Microsoft Committed to Xbox 360 in Japan
Statement of the year: "users love using their own body"
Microsoft has responded to headlines yesterday such as "Xbox 360: Dead in Japan" from NextGen as expected. No, no the Xbox 360 is not dead in Japan.
Head of all things Xbox in Europe, Chris Lewis, explains that, “No, of course we're not pulling out."
Good, but missing the point of the original piece that talked about Japanese retailers pulling out of the Xbox 360 business.
Lewis strides into business speak, “It's a challenging market. We are up against very strong competition. All of our competition is strong. We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."
“Nintendo, particularly with the Wii, have opened up a market opportunity there. We've leapfrogged that handheld technology with Kinect.
Fascinating that 'controller' is now 'handheld technonolgy'. What else?
"What we're seeing is users love using their own body without worrying about how to work a controller. So we see ourselves as, frankly, a company that does bring an awful lot of firsts, and we've enjoyed fabulous success with Kinect.”
Best statement of the year so far goes to... "What we're seeing is users love using their own body"!
Finally, “Japan remains important to us. We're very committed to that market. The development community there is very important. Tokyo Game Show will be a notable element in the year as usual.”
But what about Japan being committed to Xbox 360?
Source: Eurogamer
Head of all things Xbox in Europe, Chris Lewis, explains that, “No, of course we're not pulling out."
Good, but missing the point of the original piece that talked about Japanese retailers pulling out of the Xbox 360 business.
Lewis strides into business speak, “It's a challenging market. We are up against very strong competition. All of our competition is strong. We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."
“Nintendo, particularly with the Wii, have opened up a market opportunity there. We've leapfrogged that handheld technology with Kinect.
Fascinating that 'controller' is now 'handheld technonolgy'. What else?
"What we're seeing is users love using their own body without worrying about how to work a controller. So we see ourselves as, frankly, a company that does bring an awful lot of firsts, and we've enjoyed fabulous success with Kinect.”
Best statement of the year so far goes to... "What we're seeing is users love using their own body"!
Finally, “Japan remains important to us. We're very committed to that market. The development community there is very important. Tokyo Game Show will be a notable element in the year as usual.”
But what about Japan being committed to Xbox 360?
Source: Eurogamer
Companies:
Microsoft
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