Peter Moore is Now Chief Operating Officer at EA

Electronic Arts has had a reshuffle in its management and a restructure of its business in order to reorganise how it intends to "create and distribute our games, as well as how we nurture the talent of our employees."

The stand-out change is the promotion from head of EA Sports to the COO of the entire organisation of Peter Moore.

Another major change is that the company's Label structure "is expanding to four – EA Games, EA SPORTS, EA Play and BioWare."

According to CEO John Riccitiello, "Today we announced some changes in EA’s organization that reflect how we create and distribute our games, as well as how we nurture the talent of our employees.
This is the first material re-organization since we established EA’s label structure in 2007."

He also announced the following management changes:

• Peter Moore is now our Chief Operating Officer.
• Frank Gibeau will serve as President of the EA Labels.
• Barry Cottle is heading up EA Interactive which now includes Playfish, Pogo, EA Mobile, our partnership with Hasbro, the online and mobile business in Asia and soon, PopCap.

More detail here.