Imagine the food fight over at Activision when Chacko Sonny, head of Call of Duty Elite developer Beachhead Studios walked in and saw Mike Morhaime of Warcraft producer Blizzard standing there after Chacko had said the following:
"We have the best online community in the world and we owe it to them to offer an experience that will not only anticipate their needs but will keep getting better and better every single day."
The best online community in the world, eh?
"And that's what we've done with Call of Duty Elite. At last count, all four of the CoD games between 2007-2010 are currently in the top ten on Xbox Live, and they need us to figure out a way to bring those discrete communities together."