According to head of Activision Publishing, Eric Hirshberg, the best place for Bizarre Creations to operate was in the world of racing games. Activision's last game out of the studio before it was closed was James Bond: Bloodstone - not a racing game at all.
Some people might question Activision's decision making here. What does Mr H have to say?
"The thing that Bizarre is best at and what they're known for and what their signature is is in the racing world.
"And the decision had as much to do with our assessment of what was happening to the racing genre as it had to do with anything specific to Bizarre. We just didn't think that was the best place for us to put our competitive energies. The racing genre had shrunk, pretty precipitously."
Fair enough. That would be why Blood Stone was so great then and why games such as Need for Speed: Hot Pursuit from EA have done so badly: we're being ironic there in both cases, heavily so.
But the head of Activision Publishing has a final insight to give in terms of what does make money, "If you look at the top 10 games, not only are there only 10 of them generating the industry's profits, eight of them I think are sequels."
Yes, we're confused, so maybe it's a dodgy transcription by Joystiq that claims that of the top 10 only 10 of them are making money? As for sequels, yes, Mr Hirshberg is correct.
He leaves us with the following, "sounds good, let's hope it's true" quote:
"Gamers didn't learn that from gaming companies; gaming companies learned that from gamers."
Source: Joystiq
Some people might question Activision's decision making here. What does Mr H have to say?
"The thing that Bizarre is best at and what they're known for and what their signature is is in the racing world.
"And the decision had as much to do with our assessment of what was happening to the racing genre as it had to do with anything specific to Bizarre. We just didn't think that was the best place for us to put our competitive energies. The racing genre had shrunk, pretty precipitously."
Fair enough. That would be why Blood Stone was so great then and why games such as Need for Speed: Hot Pursuit from EA have done so badly: we're being ironic there in both cases, heavily so.
But the head of Activision Publishing has a final insight to give in terms of what does make money, "If you look at the top 10 games, not only are there only 10 of them generating the industry's profits, eight of them I think are sequels."
Yes, we're confused, so maybe it's a dodgy transcription by Joystiq that claims that of the top 10 only 10 of them are making money? As for sequels, yes, Mr Hirshberg is correct.
He leaves us with the following, "sounds good, let's hope it's true" quote:
"Gamers didn't learn that from gaming companies; gaming companies learned that from gamers."
Source: Joystiq
Companies:
Activision Blizzard
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