How Much Did GTA IV Cost to Sell? This Much

Take Two spills the beans...

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How Much Did GTA IV Cost to Sell? This Much
Take 2 Interactive has spilled the beans on the marketing costs for its 2009 blockbuster GTA IV in a document released to the US financial authorities.

"Selling and marketing expenses decreased $12.4 million for the fiscal year ended October 31, 2009 as compared to the same period in 2008 primarily due to a decrease of $6.8 million in advertising and marketing expense primarily related to the release of Grand Theft Auto IV," it states.

Source: Take 2
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