With the launch of an iPhone and Android app that enables HMV customers find out how much store credit the company will give them for a game - by scanning its barcode - HMV's 'RePlay' manager Martin Baxter has stated that, "The majority of our trade-in transactions are attached to the sale of a new product. Without pre-owned you have to wonder: how many new games would we actually sell?”
Speaking to MCV, Mr Baxter also pointed out that the logical next step for HMV, "is to sell pre-owned games on the website.”
He also hits out at competitors, “I think there is a stigma attached to people revealing trade-in prices. Customers want to know what they’ll get for their games. There is still a bit of nervousness attached with trading-in games. People don’t want to get embarrassed in finding out a game is worth 50p."
Looks like HMV is going to war.
Speaking to MCV, Mr Baxter also pointed out that the logical next step for HMV, "is to sell pre-owned games on the website.”
He also hits out at competitors, “I think there is a stigma attached to people revealing trade-in prices. Customers want to know what they’ll get for their games. There is still a bit of nervousness attached with trading-in games. People don’t want to get embarrassed in finding out a game is worth 50p."
Looks like HMV is going to war.
Companies:
HMV
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