EA CEO John Riccitiello, speaking at the Ad Age Digital Conference in New York this week has come over all scary and aggressive in his apparent battle with Activision.
Speaking about Battlefield 3, the feisty really came to the party, “It’s going up against the next Call of Duty, which is presently the No. 1 game in the game industry.
"A game that last year did $400 million dollars in revenue on day one. Battlefield 3 is designed to take that game down.”
Via Venturebeat
Speaking about Battlefield 3, the feisty really came to the party, “It’s going up against the next Call of Duty, which is presently the No. 1 game in the game industry.
"A game that last year did $400 million dollars in revenue on day one. Battlefield 3 is designed to take that game down.”
Via Venturebeat
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