After 17 years at the coalface of selling Sony Computer Entertainment wares in the UK, SCEE's UK Managing director Ray Maguire is kicking it all into touch and retiring.
"Having been here right from the start and after a lot of soul searching, I feel that now is the right time for me to move on", says Mr Maguire.
"I am confident that I can leave the business in the hands of the brilliant teams here in the UK and across Europe that I've had the honour of working with. I've made so many great friends during my time here and although the thought of leaving was quite tough, it is essential for me to continue to grow."
European president Andrew House said something quite moving and emotional about the decision:
"Ray is consumer focused and over the years has built and maintained a reputation as one of the industry's most respected senior figures. We wish him luck in his future endeavours."
Have you got something in your eye?