Activision Internal Estimates: Black Ops "Biggest Entertainment Launch in History!"
Did better than Modern Warfare 2
Based on unaudited internal figures, with more consoles and PCs in the market, Black Ops has outsold Modern Warfare 2 at launch and "Becomes Biggest Entertainment Launch in History"!
That's right, it's figures time!
"Shattering its own day-one sales record, Activision Publishing, Inc announced that Treyarch's highly-anticipated Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year's estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare 2 in North America and the United Kingdom, according to internal Activision estimates."
Yup, an estimated approximation of sell-through!
Let's have some more facts, "In its first day on November 9, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates."
So, what's Mr Kotick got to say about the approximate figure based on internal estimates? He's a businessman, he'll bring some clarity and sense to the discussion.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million.
"The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."
Oookay.
That's right, it's figures time!
"Shattering its own day-one sales record, Activision Publishing, Inc announced that Treyarch's highly-anticipated Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year's estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare 2 in North America and the United Kingdom, according to internal Activision estimates."
Yup, an estimated approximation of sell-through!
Let's have some more facts, "In its first day on November 9, the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates."
So, what's Mr Kotick got to say about the approximate figure based on internal estimates? He's a businessman, he'll bring some clarity and sense to the discussion.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million.
"The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."
Oookay.
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