Activision/Blizzard's CEO Bobby Kotick has been very bullish in responding to analysts during a recent phone conference. Basically, Acti/Blizz is doing well, while everybody else isn't.
Says Mr Kotick, "Our biggest brands are thriving, while many other media and entertainment companies including most of our direct competitors are experiencing challenges.
We continue to see a shift in the way our consumers play games, which immerse for our unique benefit. Having the largest reservoir of our online gaming expertise combined with the most capable studios and development teams, has resulted in the deeper and wider moat surrounding our core franchises. More importantly, we are delivering some of the world's best games for the largest audience of gamers we have ever addressed."
That all sounds grand, and Bobby isn't one to hold back, "You've also seen Call of Duty, and now StarCraft II shatter launch records, Call of Duty taken at even one step further by setting new on march for game players in Xbox LIVE.
"In fact, we believe that the cumulative hours being played online by our gamers is starting to approach the time audiences spend watching any given television network", he continues.
In terms of big grands, Activision/Blizzard has confirmed that the Hero brand of titles will be continue on into 2011 despite lacklustre sales for the most recent editions of Guitar Hero and DJ Hero.
Recent sales figures show that Guitar Hero: Warriors of Rock shifted only 86,000 units in the US after its first two weeks of release and DJ Hero 2 entered the UK games multi format chart at number 25.
Good news for fans of the rhythm action titles but at least Activision should be rest assured that their titles have not encountered the fate befallen of Rock Band 3.
Via SeekingAlpha
Says Mr Kotick, "Our biggest brands are thriving, while many other media and entertainment companies including most of our direct competitors are experiencing challenges.
We continue to see a shift in the way our consumers play games, which immerse for our unique benefit. Having the largest reservoir of our online gaming expertise combined with the most capable studios and development teams, has resulted in the deeper and wider moat surrounding our core franchises. More importantly, we are delivering some of the world's best games for the largest audience of gamers we have ever addressed."
That all sounds grand, and Bobby isn't one to hold back, "You've also seen Call of Duty, and now StarCraft II shatter launch records, Call of Duty taken at even one step further by setting new on march for game players in Xbox LIVE.
"In fact, we believe that the cumulative hours being played online by our gamers is starting to approach the time audiences spend watching any given television network", he continues.
In terms of big grands, Activision/Blizzard has confirmed that the Hero brand of titles will be continue on into 2011 despite lacklustre sales for the most recent editions of Guitar Hero and DJ Hero.
Recent sales figures show that Guitar Hero: Warriors of Rock shifted only 86,000 units in the US after its first two weeks of release and DJ Hero 2 entered the UK games multi format chart at number 25.
Good news for fans of the rhythm action titles but at least Activision should be rest assured that their titles have not encountered the fate befallen of Rock Band 3.
Via SeekingAlpha
Companies:
Activision Blizzard
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