Activision and Blizzard - "Really Are Two Separate Entities"

In case you, unlike the board of Vivendi or the stockholders in Activision/Blizzard, were confused, it appears that "Blizzard and Activision really are two separate entities, and we really do our own thing."

This message comes from Battle.net project director Greg Canessa, speaking to Gama.

Mr Canessa was bigging up the power and glory of Battle.net, "I'll tell you this, Bobby Kotick and all the folks at Activision are very supportive of Battle.net and what we're doing", he pointed out.

He even stated that, "(Activision has) ... said that Battle.net is one of the top five strategic initiatives going on at Activision Blizzard..." The Top Five? However, apparently it is... but it isn't because, "Having said that, Blizzard and Activision really are two separate entities, and we really do our own thing", concludes Mr Canessa.

So, what are the other four in the Activision/Blizzard (or not) strategic initiative. Let the speculating begin in the Comments below.