Microsoft wasn't kidding when it said that Kinect's launch would be treated like that of a home console - the company has revealed to the New York Post that it is spending $500 million on "a major movie-style marketing blitz," while the peripheral's UK launch game tally is close to that of the Xbox 360's own in 2005.
19 games are being prepped for Kinect's 10th November release in the UK (17 titles will launch in North America), and include five fitness games, two dancing games and one movie tie-in. Alongside first-party titles like Kinect Adventures
and Kinect Sports
, Ubisoft's Motion Sports
and THQ's The Biggest Loser
will be on store shelves to carry the device.
Konami announced that it will be bringing Dance Masters
and Crossboard 7
to Kinect, with Hudson's Sports Island Freedom
arriving later in the month on the 25th November. While Major Nelson
only lists the US launch titles, over here we get the added bonus of Get Fit With Mel B
and Dance Paradise
Microsoft aims to spend its colossal marketing dollars by slapping Kinect on TVs, cereal boxes, print and online media and soda cans. Hollywood director Steven Spielberg has even been involved in the planning of the campaign. It'll certainly be interesting to see whether all that marketing spend translates into sales...
You can see the full UK launch line-up here