Activision boss Bobby Kotick has, in his usual outspoken manner, had a good old kick at Electronic Arts, saying that the rival publisher has "lost its way" and that developers don't want to work there.
In his rather frank interview with Edge
magazine - where he has already backhanded Brutal Legend developer Tim Schafer
- Kotick explains how he feels his company and EA differ in terms of developer relations.
"The core principle of how we run the company is the exact opposite of EA. EA will buy a developer and then it will become ?EA Florida?, ?EA Vancouver?, ?EA New Jersey?, whatever. We always looked and said, ?You know what? What we like about the developer is that they have a culture, they have an independent vision and that?s what makes them so successful?," he said.
"We don?t have an Activision anything ? it?s Treyarch, Infinity Ward, Sledgehammer. That, to me, is one of the unassailable rules of building a publishing company. And in every case except for two, the original founders of the studios are still running the studios today."
Not only that, but he went as far as to state that Electronic Arts has a problem in signing talent. "The most difficult challenge it faces today is: great people don't really want to work there. It?s like, if you have no other options you might consider them. They have some ? the team that makes Madden is a really great team, it?s been able to manage, capture and keep some good people. But we have no shortage of opportunity to recruit out of EA ? that?s their biggest challenge.
"Its stock options have no value, its lost its way. And until it has success and hits, and gets it enthusiasm back for the company, its going to have a struggle getting really talented people which is going to translate into less than great games."
Some might disagree and say that EA's been on something of a winning streak lately, but that's ultimately one for you guys to discuss - what do you reckon? Is Kotick right or wrong? Speak out in the discussion forum below.