Dunaway: Nintendo Loses Sales Vice President

Nintendo of America's ever perky executive vice president of sales and marketing, Cammie Dunaway, is to leave the company, with little explanation, on October 1st.

Dunaway, joined the company in 2007 having been CMO at Yahoo, and dealt with the departure of "GameCube Killer", Perrin Kaplin. She came into the gaming public focus at E3 in 2008 with a massively perky performance that outshone NOA president Reggie Fils Aime.

Speaking about her imminent departure to pastures unknown, Dunaway commented in a statement, "I'm thankful for my time with Nintendo and proud of our team's accomplishments in growing the Nintendo audience.

I look forward to watching the continued growth of the Nintendo brand in the years ahead."

For his part, Reggie Fils-Aime stated, "We appreciate Cammie's contributions to Nintendo and the role she played in bringing the Wii and Nintendo DS experiences to millions of people.

"Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season."

Dunaway leaves as the Wii finds itself in second place to PS3 as best-selling console for the year 2010 so far.