Activision's CEO Robert - Bobby - Kotick has told business and banking bigwigs that he'd like to strip cutscenes from games like Starcraft II and sell them to "our audiences, who we have their credit card information a direct relationship (with)" for between $20-30.
This comes in during the same Bank of America Merrill Lynch Media conference as he announced that Activision would not charge gamers who had paid $60 for a game any additional sums for online - and that in-game advertising was a bad way to go.
According to IGN
, Bobby told the audience, "If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft
"... if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever."
In fact, he mentioned that "Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution."
So, would you be up for paying for cutscenes stitched together to make 'movies' for £20?