Sony UK is spending £2m into Playstation Move marketing, and aiming it at supermarkets, Premiership football and TV shows such as X-Factor and Big Brother.
Week one will see £750k spent on the supermarket, TV and footy push.
Sony’s UK marketing manager Adam Boita told MCV, "It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year’s ‘The Game Is Just The Start’ campaign".
MCV also reports that "The £750k week one push is only the first wave of activity for the new motion controller. Sony wants the device to be an evergreen seller, and has booked its campaign all the way until Christmas, with the total figure rising to over £2m."
So, two million pounds, that's a decent sum of money, especially because recently SCEE MD Ray Maguire said that he expected sales to be driven by word of mouth and that, "Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful."
Will you be picking the Playstation Move up on release? We've given it a whirl and think it has potential to be a worthwhile device. Go grab one when it is released in the UK next Friday.
Week one will see £750k spent on the supermarket, TV and footy push.
Sony’s UK marketing manager Adam Boita told MCV, "It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year’s ‘The Game Is Just The Start’ campaign".
MCV also reports that "The £750k week one push is only the first wave of activity for the new motion controller. Sony wants the device to be an evergreen seller, and has booked its campaign all the way until Christmas, with the total figure rising to over £2m."
So, two million pounds, that's a decent sum of money, especially because recently SCEE MD Ray Maguire said that he expected sales to be driven by word of mouth and that, "Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful."
Will you be picking the Playstation Move up on release? We've given it a whirl and think it has potential to be a worthwhile device. Go grab one when it is released in the UK next Friday.
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