Let's face it, one day the actual game you buy will be about 10gb in a shiny box. The rest will be made of DLC. It's going to happen. We're going to let Actvision Blizzards CFO, Thomas Tippl, explain. The following comes from Acti-Blizz's recent investor call.
"I think continued content delivery is going to be very critical for many reasons. One, it generates higher margin revenue, but more importantly, it makes our brands even stickier. It gives our fan base no reason to go play different games, or other brands.
And as a result, we have today more resources than ever dedicated to creating additional content for Call of Duty, whether that's map packs, whether that's game modes and the whole host of new features that we're going to talk about when we get close to the launch of Black Ops."
You're not surprised are you? Nope.
"I think continued content delivery is going to be very critical for many reasons. One, it generates higher margin revenue, but more importantly, it makes our brands even stickier. It gives our fan base no reason to go play different games, or other brands.
And as a result, we have today more resources than ever dedicated to creating additional content for Call of Duty, whether that's map packs, whether that's game modes and the whole host of new features that we're going to talk about when we get close to the launch of Black Ops."
You're not surprised are you? Nope.
Companies:
Activision Blizzard
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Comments
deleted 6 Aug 2010 12:26
1/1
understatement of the year, bloody Activision and money!