Disney has successfully acquired Playdom, following multiple talks with the social games developer. It is said that the deal could cost the House of Mouse up to $763.2 million.
An initial payment of $563.2 million will be spent on Playdom, with the two parties agreeing to a further $200 million based on the developer's performance thereafter. Playdom's offices will stay in Mountain View, California, while its CEO, John Pleasants, is to become an executive vice president of the Disney Interactive Media Group.
Walt Disney Company's CEO Robert A. Iger was obviously pleased with the formal arrangement, stating that "We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel.
"This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer," Iger continued.
The news comes shortly after Disney made a similar acquisition deal with iPhone developer Tapulous.
Source: MCV
An initial payment of $563.2 million will be spent on Playdom, with the two parties agreeing to a further $200 million based on the developer's performance thereafter. Playdom's offices will stay in Mountain View, California, while its CEO, John Pleasants, is to become an executive vice president of the Disney Interactive Media Group.
Walt Disney Company's CEO Robert A. Iger was obviously pleased with the formal arrangement, stating that "We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel.
"This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer," Iger continued.
The news comes shortly after Disney made a similar acquisition deal with iPhone developer Tapulous.
Source: MCV
Companies:
Disney Interactive
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