Microsoft has declared its financials for the months of May to June 2010. We're interested in the Entertainment and Devices division of course, because that's where your Xbox 360 comes from...
Before we go on though, there is more than just the Xbox 360 and its games coming out of EDD:
- Xbox LIVE.
- Xbox 360 accessories
- The Zune
- PC software games, online games and services.
- Mediaroom Internet protocol television software.
- The Microsoft Surface computing platform.
- Windows Mobile and Embedded device platforms
- Application software for Apple Macs.
- Microsoft PC hardware products, and other devices.
- All retail sales and marketing for Microsoft Office and Windows operating systems.
So, the figures quoted for revenues and income are to be taken across all of that... not simply the 360.
The basic fact is that 10.3 million Xbox 360 were 'shipped' in the fiscal year 2010, "compared with 11.2 million Xbox 360 consoles during fiscal year 2009".
This is what Microsoft says about its numbers: "EDD revenue increased reflecting an increase in Xbox 360 platform and PC game revenue and increased revenue from the non-gaming portion of the business."
That's the top line from the mouth of the horse. The case is that the company saw it getting more revenue from Xbox Live, while the money it took in from each individual console sale was down.
"Xbox 360 platform and PC game revenue increased $228 million or 30%, primarily reflecting increased Xbox 360 consoles sold and increased Xbox LIVE revenue, partially offset by decreased revenue per console."
In terms of consoles sold, "We shipped 1.5 million Xbox 360 consoles during the fourth quarter of fiscal year 2010, compared with 1.2 million Xbox 360 consoles during the fourth quarter of fiscal year 2009."
So, more consoles sold. But... the Kin phone death cost the company money, as did sales and marketing expenses which were up by $73 million "primarily due to increased Xbox 360 platform marketing activities."
This was supported by increased research and development spending - up by $48 million (or 10%) and this came from "third-party development and programming costs and increased headcount-related expenses."
How is this reflected year-on-year?
"Xbox 360 platform and PC game revenue decreased $12 million, primarily reflecting a reduction in Xbox 360 consoles sold and revenue per console, offset in part by increased Xbox LIVE revenue."
You can get all the detail at the FCC
. But we've tabled out EDD's figures below for you.Revenue
May 30th - June 30th 2010: $1,600m
May 30th - June 30th 2009: $1,257m
12 Months 2010: $8,058m
12 Months 2009: $8,035mOperating Income or Loss
May 30th - June 30th 2010: ($172m)
May 30th - June 30th 2009: ($141m)
12 Months 2010: $679m
12 Months 2009: $108m