Nintendo Hopes To Target "Serious Gamers" With 3DS
Third party support, graphical capabilities and gameplay to achieve this.
Those who have been worried about Nintendo's 'blue ocean' strategy with the Wii and Nintendo DS, fear no more. Company president Satoru Iwata has told Japanese newspaper Nikkei that he wants to attract the "serious gamers" with its upcoming 3DS handheld.
The Nintendo executive suggested in the interview that the DS primarily attracts consumers who don't play games that often, but hopes that the 3DS' graphical capabilities and gameplay will appeal more to the core demographic. Its line-up at E3 and the announcement of classic Nintendo 64 remakes would seem to support that aim.
In order to "expand into elaborate games targeting serious gamers," Iwata says that he intends to work more closely with developers, and that third party support is of utmost importance to the platform. The 3DS was, apparently, created with external developers' requests in mind.
Nikkei also asked Iwata about including 3D capabilities into a Wii successor - but the man wouldn't commit on the subject, saying that "a full-scale entry into this field will take some time because 3D televisions will not catch on right away."
Source: Nikkei (via Gamespot)
The Nintendo executive suggested in the interview that the DS primarily attracts consumers who don't play games that often, but hopes that the 3DS' graphical capabilities and gameplay will appeal more to the core demographic. Its line-up at E3 and the announcement of classic Nintendo 64 remakes would seem to support that aim.
In order to "expand into elaborate games targeting serious gamers," Iwata says that he intends to work more closely with developers, and that third party support is of utmost importance to the platform. The 3DS was, apparently, created with external developers' requests in mind.
Nikkei also asked Iwata about including 3D capabilities into a Wii successor - but the man wouldn't commit on the subject, saying that "a full-scale entry into this field will take some time because 3D televisions will not catch on right away."
Source: Nikkei (via Gamespot)
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