Microsoft has previously been tight-lipped on when it will reveal Kinect's retail price. According to Oliver Kaltner at Microsoft Germany's Entertainment & Devices division, we will all know how many coins we will need by Gamescom.
Kaltner said that the reason the company has yet to reveal pricing is so that attention is not drawn away from the gameplay potential of the device. As a result, the price point should be "something you need at the end of the communication in order to place a product properly into a market."
"I also think it is the right decision not to determine price points now, because it distracts completely from our actual core story with all its possibilities in the area of gaming, movie, music and social entertainment," Kaltner told GI Germany
. "We firmly believe that we can offer an unique innovation."
Gamescom will be the latest that Microsoft will hold off on price, because the company will start to actively promote, ship and start selling the device, Kaltner added. The representative also said that Microsoft understands the importance of the Cologne trade event in August, and that there will be a "bigger and more spectacular appearance at Gamescom this year than we did last year."
We can't wait.