“I remember getting very excited when 1,000 people came online to play NBA 2K on Dreamcast – that was a red letter day for us", so says EA Sports' Peter Moore as he seeks to defend EA's Online Pass.
Leaving the distant past behind, Moore explains that "Online Pass is a way for us to frankly bring more digital experiences quicker. If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences."
Still not really an explanation beyond the standard marketing use of "Experience" to mean "Product". But then Moore goes for it.
"And there is a cost to serve that we deserve to get paid for", he says. He continues, "We used to do catalogue business, but that has diminished greatly and you can imagine why. $10 feels like a reasonable price for a game that will go on for months and months.”
Source.
Leaving the distant past behind, Moore explains that "Online Pass is a way for us to frankly bring more digital experiences quicker. If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences."
Still not really an explanation beyond the standard marketing use of "Experience" to mean "Product". But then Moore goes for it.
"And there is a cost to serve that we deserve to get paid for", he says. He continues, "We used to do catalogue business, but that has diminished greatly and you can imagine why. $10 feels like a reasonable price for a game that will go on for months and months.”
Source.
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