Sony has been named the second most reputable company in the world, according to the results of a survey conducted by Reputation Institute. Google topped the list, with Disney, BMW and Daimler following close behind the PlayStation maker.
It was also revealed that, when broken down into continents, Sony appeared in the top five companies in all continents - fourth in Asia, first in Central Europe, second in Central and South America, fifth in North America and third in Northern Europe.
Here's the logic, according to Reputation Institute; "The study was conducted in two parts. In January 2010, the reputations of the world's 600 largest companies in their home countries were measured. The highest rated companies in each of the 32 countries were then selected as candidates for a second study.
"This study also rated the world's most visible and valuable corporate brands provided they had above average home country reputations. The outcome of the second study was a final roster of 28 global companies that are well regarded at home but that have also successfully exported their reputations around the world."
The research group's chairman, Dr. Charles Fombrun, said that technology companies are among the most popular that rank in these kinds of charts. "Companies like Google, Sony, Apple, Nokia, Intel, and Microsoft have earned our trust and respect because they are all-pervasive solution-providers that affect our daily lives."
While the #2 ranking is great news for the PlayStation company, let's remember that Sony makes other products as well that also factor into it. Like floppy disks. Oh wait...
It was also revealed that, when broken down into continents, Sony appeared in the top five companies in all continents - fourth in Asia, first in Central Europe, second in Central and South America, fifth in North America and third in Northern Europe.
Here's the logic, according to Reputation Institute; "The study was conducted in two parts. In January 2010, the reputations of the world's 600 largest companies in their home countries were measured. The highest rated companies in each of the 32 countries were then selected as candidates for a second study.
"This study also rated the world's most visible and valuable corporate brands provided they had above average home country reputations. The outcome of the second study was a final roster of 28 global companies that are well regarded at home but that have also successfully exported their reputations around the world."
The research group's chairman, Dr. Charles Fombrun, said that technology companies are among the most popular that rank in these kinds of charts. "Companies like Google, Sony, Apple, Nokia, Intel, and Microsoft have earned our trust and respect because they are all-pervasive solution-providers that affect our daily lives."
While the #2 ranking is great news for the PlayStation company, let's remember that Sony makes other products as well that also factor into it. Like floppy disks. Oh wait...
Companies:
Sony
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