SEGA Sammy Income Up 339% on Decreased Sales

Europe biggest market, Xbox 360 and PSP big platforms.

Posted by Staff
SEGA Sammy Income Up 339% on Decreased Sales
While many other Japanese companies have been hit by the sluggish domestic economy, Sega Sammy's financial report for the fiscal year has seen its operating income increase by 339% on the back of successful Pachinko and Pachislot sales and revenue.

The company's operating income for the year ending 31st March 2010 totalled 36.7 billion yen, compared to 8.3 billion yen in the same period ending 31st March 2009. Net income went from a 22.8 billion yen loss in 2009 to a 20.2 billion yen profit in 2010. Big smiles all round.

However, this news was offset by a slight decrease in net sales - 384.6 billion yen for the year compared to 429.1 billion yen, a 10.4% slump. Sega Sammy said it was under pressure by the appreciation of the yen and ongoing deflation, on top of a "sluggish" employment condition and low levels of personal consumption.

In particular, Sega's domestic computer game sales were solid in Japan thanks to "streamlining the development by narrowing down the titles." But it recorded a miss in overseas sales targets, and vowed to apply the same "streamlining" methods to its European and U.S. output to keep next year's figures in check.

Europe was Sega's biggest market this year, with over 12 million copies of games sold in the region. This is compared to 10.5 million sales in the U.S. and 3.8 million in Japan. As a result, the company has revealed plans to commit the most effort on the Xbox 360 and PSP platforms, with 15 and 14 games released respectively over the next year.

In this past year, the Wii and DS saw the bulk of Sega's output, with 23 and 24 SKUs launched respectively. Instead, the Wii It plans to release 11 Wii games and 10 DS titles throughout the 2010-2011 period. The PlayStation 3 will get 11 games.

Sega estimates that it will sell a total of 16.9 million games worldwide, with 7.2 million of those going to Europe, 6.2 million to the U.S. and 3.3 million for Japan. It expects the Xbox 360 to be its biggest platform at 2.6 million units. The company predicts 2.52 million PS3 game sales and 1.55 million Wii game sales. The PSP will net it 1.93 million units and the DS 1.57 million.

Sega Sammy's financial projections for year ending 31st March 2011 is 400 billion yen in net sales, 40 billion yen in operating income and a net income of 22 billion yen.


Joji 18 May 2010 15:03
Nice to see they are making good bank. This bodes well for Aliens Colonial Marines currently in development. Goes to show, that smart thinking and listening to you fans goes a long way.

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