More is emerging from Activision's recent earnings call in terms of the company's thinking about the future of its major franchises: Call of Duty in particular.
Speaking about pricing for the ever more valuable DLC revenue streams that enable all publishers to extract more cash from existing game ideas, COO Thomas Tippl explained:
"So, with regard to the Map Pack, I think they've been selling incredibly well. As you know, we've expanded the number of maps that we are providing as part of that release. And therefore, the $15 price point has still provided a fantastic value to gamers and is also evidenced by the billions of hours that people are playing the game online.
"So, we think that has worked. We have currently the second Map Pack in development at Infinity Ward. So we expect this to be launch sometime later this year. And we haven't made any comment beyond that at this point. And I'll let Mike handle the question on the Blizzard release schedule."
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