EA Sports Plans Mobile Content Integration
iPhone Apps and Sports Active expansions planned.
EA Sports President Peter Moore has talked up the future of the brand and its move towards mobile content, hinting that future games could take advantage of digitally distributed material to expand the brand's consumer reach beyond the disc.
Moore spoke at a Morgan Stanley Technology, Media & Telecom Conference yesterday about the possibilities that can be achieved with mobile technology. "When I look at my world of EA Sports, Tiger, NFL, the ability to bring that to life on mobile is huge", he said. "Great IP that is recognizable is king on this platform. [We] also see it as a great on-ramp to our console games."
The idea is that disc-based games are extended by way of downloadable content. Nothing new there, but the twist is that such content would be released for alternative devices that can manipulate stats and other data in the game by other means. An example was given with Madden NFL 10, where players could manage their teams on the go with an iPhone App.
EA Sports Active, the company's recent move into home fitness, is going to be receiving similar treatment, but by way of standard DLC that offers "topical" expansions to the disc release. Moore stresses that, with Sports Active, EA is becoming a market competitor to the likes of Nike and Adidas. "The one thing that we should all pay attention to is that interactive fitness takes us into a different category", he explains.
Electronic Arts is on something of a mobile and digital distribution mission as of late, acquiring social gaming company Playfish and making moves into launching browser games and Facebook versions of its EA Sports titles.
Moore spoke at a Morgan Stanley Technology, Media & Telecom Conference yesterday about the possibilities that can be achieved with mobile technology. "When I look at my world of EA Sports, Tiger, NFL, the ability to bring that to life on mobile is huge", he said. "Great IP that is recognizable is king on this platform. [We] also see it as a great on-ramp to our console games."
The idea is that disc-based games are extended by way of downloadable content. Nothing new there, but the twist is that such content would be released for alternative devices that can manipulate stats and other data in the game by other means. An example was given with Madden NFL 10, where players could manage their teams on the go with an iPhone App.
EA Sports Active, the company's recent move into home fitness, is going to be receiving similar treatment, but by way of standard DLC that offers "topical" expansions to the disc release. Moore stresses that, with Sports Active, EA is becoming a market competitor to the likes of Nike and Adidas. "The one thing that we should all pay attention to is that interactive fitness takes us into a different category", he explains.
Electronic Arts is on something of a mobile and digital distribution mission as of late, acquiring social gaming company Playfish and making moves into launching browser games and Facebook versions of its EA Sports titles.
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