With talk of 'tight inventory' from both Jack Tretton and Patrick Seybold, it's taken SCEA's Rob Dyer, to nail it,"The $299 price point has resonated and it has a huge impact when you're sold out in so many locations.."
That's right. With the highly anticipated releases of Heavy Rain and God of War III coming along Sony is now actually stating "Sold Out". Fact? Or simply an ramping up of rarity?
Speaking to Industry Gamer's James Brightman, Dyer also dived into the full glory of management/marketing spiel before reaching the conclusion that for its publishing community the PS3 does better than for the Xbox 360's publisher community. He says, "We do better for our publishing community than 360 does".
You'd hope that Sony serves the PS3 publishing community better than the Xbox 360 does. Dyer clarifies the vapid phrasing with, "When I walk into an EA, they're telling me that for Madden, the one platform they're seeing year-on-year growth is the PS3, or when I walk into Activision and they tell me the same thing for Guitar Hero. Those are big statements, given what has transpired with those franchises."
Bit of context here, EA's CEO, John Riccitiello, pointed out that last year that, "year over year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds."
As for Guitar Hero recently, well, NPD's figures don't make happy reading.
Maybe not the greatest pair of games to have chosen right now. But Dyer ploughs on before finishing with some fierce fire at Microsoft's Game Studios:
"They have very few first-party studios at Microsoft. Bungie's next Halo is the last one, Rare rarely puts out anything, you've got Peter Molyneux with his Fable stuff... but they don't have first-party development studios inside at Redmond or anywhere for that matter. We do. So rather than putting their money behind that, they've been going to Epic or Valve or BioWare to do what they did with Mass Effect, and that's where they throw their dollars."
"Candidly, we're not going to compete with Microsoft on that front, but what we have is a global business here. Our global business is bigger than 360's and will continue to get bigger than 360, and people are seeing that. We passed them in Europe and they don't even exist in Japan, and we're going to catch them and pass them here in the U.S. as well."
Could this suggest that Microsoft's third-party publisher relations are rather good? Rob Dyer is SCEA Senior Vice President of Publisher Relations.
Full interview here.
That's right. With the highly anticipated releases of Heavy Rain and God of War III coming along Sony is now actually stating "Sold Out". Fact? Or simply an ramping up of rarity?
Speaking to Industry Gamer's James Brightman, Dyer also dived into the full glory of management/marketing spiel before reaching the conclusion that for its publishing community the PS3 does better than for the Xbox 360's publisher community. He says, "We do better for our publishing community than 360 does".
You'd hope that Sony serves the PS3 publishing community better than the Xbox 360 does. Dyer clarifies the vapid phrasing with, "When I walk into an EA, they're telling me that for Madden, the one platform they're seeing year-on-year growth is the PS3, or when I walk into Activision and they tell me the same thing for Guitar Hero. Those are big statements, given what has transpired with those franchises."
Bit of context here, EA's CEO, John Riccitiello, pointed out that last year that, "year over year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds."
As for Guitar Hero recently, well, NPD's figures don't make happy reading.
Maybe not the greatest pair of games to have chosen right now. But Dyer ploughs on before finishing with some fierce fire at Microsoft's Game Studios:
"They have very few first-party studios at Microsoft. Bungie's next Halo is the last one, Rare rarely puts out anything, you've got Peter Molyneux with his Fable stuff... but they don't have first-party development studios inside at Redmond or anywhere for that matter. We do. So rather than putting their money behind that, they've been going to Epic or Valve or BioWare to do what they did with Mass Effect, and that's where they throw their dollars."
"Candidly, we're not going to compete with Microsoft on that front, but what we have is a global business here. Our global business is bigger than 360's and will continue to get bigger than 360, and people are seeing that. We passed them in Europe and they don't even exist in Japan, and we're going to catch them and pass them here in the U.S. as well."
Could this suggest that Microsoft's third-party publisher relations are rather good? Rob Dyer is SCEA Senior Vice President of Publisher Relations.
Full interview here.
Companies:
Sony
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