Activision: Core Gamers Demand to 'Pay Up' for Additional Content

Speaking at the BMO Capital Markets Conference, CFO of Activision Blizzard Thomas Tippl has stated to the attendees that, "Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that."

Tipl also alluded to the future of microtransactions, additional content or DLC (whichever name we're using at the moment) for the Call of Duty series. He said, "We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network.

"A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."

^{Source: IGN}