It's coming up to Xmas, so marketing teams are upping their games. Try this from Microsoft in Europe. We are introduced to one Martin Olausson, Director of Digital Media Research at a company called Strategy Analytics
In a Microsoft press release, Martin says, "Xbox 360 continues to pull ahead of the competition when it comes to delivering on a complete home entertainment experience and we think that Xbox Live currently is about 12 to 18 months ahead of its main rival PlayStation Network when it comes to offering service and content beyond traditional games."
Then the marketing team goes absolutely over the top with the fact that the Xbox 360 is actually, "Reinventing entertainment". This is attributed to Chris Lewis, vice president Interactive Entertainment Business at Microsoft Europe. He continues, "European consumers are very discerning and demand a connected entertainment experience. That’s why we focused on providing content that is right and relevant for them and entertainment beyond just gaming..."
Are you European? Have you demanded a 'connected entertainment experience'? Tell us in the Forum. In fact, are you non-European and haven't demanded a 'connected entertainment experience'? We'd like to hear from you as well.
We then finish data from an "April 2009 Microsoft Internal Research Study". This 'study' exclaims that "This reinvention of entertainment has already seen a shift in where the Xbox lives in the home, with the majority (60%) of Xbox consoles now becoming integrated into the family living room. It has also caused a shift in the Xbox customer base as now 35% of Xbox customers are women and 64% are over the age of 25."
Soak that lot up and you get to the key points, which are:
- 10 million "consumers across Europe, the Middle East and Africa in just four years" have got Xbox 360s.
- Xbox 360 remains the only console showing positive year-on-year growth in 2009 so far, both across EMEA as a whole and in each of the 5 main markets within the region (UK, FR, DE, ES, IT) – Microsoft estimates based on Gfk ChartTrack data.
- 35% of Xbox 360 users in EMEA are women.
- 64% are over 25 years old.
- 60% of Xbox 360s are in the sitting room (even we can't work out what 'fully-integrated in the sitting room' really means').
The first two points are good strong stuff, we're sure you agree. So, why the requirement for the hyperbole?