Microsoft's Xbox 360 Rewards program for the United States is all up and available to see here
. Or, to save the planet from excessive use of bandwidth, you can click on the picture in this story.
The company introduces its rewards program in the kind of language that your Dad uses when he wants to appear cool to your mates:
"For the next six months, the Rewards Squad will hook you up with Microsoft Points just for doing the stuff Xbox LIVE members do all the time. You’ll score points not only for renewing your Gold subscriptions; you’ll get a reward on what you spend on the Xbox LIVE Marketplace. The best part is, the more you spend, the more you get, and for each month you stay on Gold, the higher your monthly reward up to 5% of your Marketplace spend."
So, yes, you spend time and 'do stuff' on Xbox Live and you get more things to do on Xbox Live.