Microsoft Xbox 360 Price Cut Planned 'Years' Ago

No plans for 360 slim

Posted by Staff
The fact that Microsoft's just-confirmed Xbox 360 price cut is coming a few days before the launch of the PS3 Slim is a coincidence, according to Aaron Greenberg, director of product management for the system.

"We plan out what we want to do and how we do it years ahead", Greenberg told Kotaku. "Many months ahead we get into the details, like the price and dates. This has been in the works for months and months.

"I think it's a bit coincidental but it's also somewhat logical, with both (Sony and Microsoft) making price adjustments at this time of the year because we are turning the corner of the holiday season."

Greenberg said that the price drop is the result of lowered production costs. Given that he confirmed the Elite will now ship without an HDMI lead, it was fairly inevitable costs would have dropped...

Greenberg also poo-pooed rumours about a 360 slim, saying, "We feel like our system has done very well for us in the current form. We have no plans for a slim." Ouch!

Over here, the 360 Elite got a price cut of 30. The breakdown for the US, as provided by Major Nelson, looks like this:

Xbox 360 Elite was $399.99, now $299.99
Xbox 360 Pro was $299.99, now $249.99 - While supplies last
Xbox 360 Arcade was $199.99, is still $199.99

The Major also put up the new box shots, which you can see to the left.
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