It's actually 100% official - the 120GB Xbox 360 Elite is getting a price drop, just a week before Sony launches the £249.99 PS3 Slim.
Sony has, of course, already responded in advance of the announcement from Microsoft, telling MCV
, "Microsoft?s Xbox activity 'won?t make any difference' to its plans."
As of tomorrow, you'll be able to get one from £199.99 - down from £229.99 - and £50 cheaper than the upcoming PS3 Slim.
The Pro, with its 60GB hard drive, will be (these are Microsoft's words) "phased out." The Arcade will be on sale at £159.99. An increase of £30 on the current RRP
So, as SPOnG told you yesterday
, Microsoft's slipping out a price cut ahead of the PS3 Slim's launch, undercutting the new Sony system's price.
Time for a Corporo-quote? You know that it is! ?With the Christmas season right around the corner, it?s another opportunity to put the consumer centre stage with entertainment and games that everyone will enjoy", uttered Neil Thompson, senior regional director, Entertainment and Devices Division, Microsoft UK and Ireland. ?We have a goal over the next 18 months to deliver value with amazing content and rich interactive experiences in the living room.?
Nice one, Neil. But surely, the consumer is always centre stage? In the meantime, let's take a moment to celebrate the wonders of the free market.