The UK TV advert for the PS3 Slim can be seen below. Frankly, we're utterly appalled. It is not even the slightest bit weird. Okay, so it nods at gaming - in fact it disrespects games with it's 'Start up more than games' intro - before going on about "Home entertainment revolutions" with iPlayer, Vidzone and Blu-ray. It then pays out with "Get more from your games console".
But, and we find this hard to say, nowhere are there
strange mercenaries,
scary babies, or nonsense about third places or this is living. Oh, no, the sensible new tag is "Gaming's just the start'. Appalling.