Sony Confirms that PlayStation 3 is 70% Cheaper... to Make

Price cut now?

Posted by Staff
Sony Confirms that PlayStation 3 is 70% Cheaper... to Make
Talking about the PS3 at the recent Sony analyst call, Daniel Ernst of Hudson Square Research asked Sony CEO and executive VP Nobuyuki Oneda, "Can you give us some metrics on how the profitablity on that product are tracking... how much have you reduced the cost of build?"

Following some confusion in which Oneda diverts a little to content rather than hardware sales, he responds, "The cost reduction on the PS3 is very substantial, and it's on schedule. We don't disclose about how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule."

However, a voice is then heard piping up stating, "We'll just give you some rough numbers" and Oneda adds "about 70%, roughly speaking."

The conference call can be heard here. It's a fascinating listen.
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Comments

DrkStr 31 Jul 2009 12:26
1/1
Is that reduced by 70% or to 70% ??
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