Pachter: Xbox 360 has Most Important E3 News

It's all about the battle with Apple.

Posted by Staff
Facebook, people.
Facebook, people.
Financial analyst - we often forget that's what he does for a living - Michael Pachter, has made his views felt on what "was far and away the most important" announcement of E3". We'll forget that the show finished weeks ago. That announcement was the arrival of Twitter, Last.fm and Facebook on the Xbox 360.

Before you call "Foolish man!":

"In order for this to happen," says MP, "Microsoft has to open up the Xbox Live interface and for the first time will let Xbox Live members use the built-in browser as a browser."

Before you say, "No you can't, you can look at Twitter, Facebook, Last.fm and Netflix" the man has a point:

"Admittedly, the selection is limited to these four sites, but it's a start, and is a glimpse into the future of the Xbox 360 as a home media/internet hub."

Why though? Because it appears to MP that Microsoft understands, "that it can leverage its 30 million installed base advantage (over Apple) if it moves quickly, and Apple will have a long way to go in order to catch up. By far, this was the most important announcement of E3."

A 30 million install base advantage over Apple sort of assumes that Apple is Microsoft's biggest competitor in the living room. Seems that MP is now dismissing Sony out of hand.

See more MP talking about E3 here.
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Comments

Luth 24 Jun 2009 13:48
1/4
Yeah even tho Sony has done this for a few years now perfect e3 stuff
Dan 24 Jun 2009 16:21
2/4
This guys retarded if, how would this help them compete with apple,if you have an apple computer and a 360 your not going to buy M$ computers just because you like the xbox.
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Daz 24 Jun 2009 19:43
3/4
I don't get all this excitment despite Facebook and twitter sucking, like already mentioned the PS3 has been doing it since launch along with the rest of the internet and I'd never even heard of last.fm until E3
Buncey 24 Jun 2009 22:14
4/4
I think the article us geared more toward the Internet explorer Market. Microsoft opening up 20 million plus xbox's to the Internet through thier own browser would further increase their Market share in the browser Market which apple is currently catching up to m$ in.
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