If new games were as exciting as the new uses put to the language by gaming execs, none of us would ever leave the house. Today's best hit comes from Microsoft's Shame Kim on the launch of a product, the dev kit of which has recently gone to developers such as Lionhead and Criterion. Yes, the Project Natal launch.
Says Shane, "Conceptually, the launch of Natal will be like the launch of Xbox 360".
We are going to translate: "Right now, we're not planning anything solid for the launch as it's too far off and we don't know how much marketing budget we've got. So, I'm calling it 'conceptual' because it has more letters and provides plausible deniability."
Fortunately, having recently been caught on the hop talking nonsense (by Fox News of all places
) Kim elucidates, "It's going to be that big", cool. What does this mean though? How big?
"We're not just going to ship it when the hardware and software are ready. We have to make sure that there are enough content experiences that are really good". 'Content experiences?' What content are we expecting for a controller (albeit a really interesting looking controller?)
Finally Shane explains, in normal-person-English: "It's got to have a great launch line-up". Right, we see now, that statement, while (a) true and (b) easy to understand, just doesn't have enough letters in.Sources: