Microsoft's Vice President, Interactive Entertainment Business, (EMEA) has been clarifying a few Xbox-related issues. One of these concerns figures (Xbox 360 is beating Sony in EMEA). Another is the fact that all the platform holders respect each other - but Sony is the one that Microsoft uses as a "barometer of success".
On figures, Lewis says, "If you look right across my area of responsibility, every data point that I've got, which I trust - and data points we've always used - put us approximately 1 million units ahead (of PlayStation) in the aggregate."
We assume here that Chris is referring to PlayStation 3 rather than the PlayStation brand (including PSP and PS2).
He also points out that, "But actually, surprising as it may seem, we're highly respectful of Sony and Nintendo - I think you'll find all of the platform holders feel mutually respectful towards one another. It's not about us necessarily fixating on Sony - we like a target to run at, and a barometer of success, and we see Sony most closely aligned to our own platform. Therefore we intend to measure our success in some way versus what they've been doing."
It doesn't seem that surprising to SPOnG. After all, who wants to be seen as arrogantly dismissive of the competition?Source: GamesIndustry