Sales of the PS3 fell by 19% year-on-year in November according to NPD figures reported in
The Wall Street Journal. This figure compares with an 8% rise in sales for the Xbox 360, and the Wii doubling its sales compared to last year.
The
WSJ is an opinion former for business analysts, bankers and stock traders the world over, so its piece entitled, 'Hope Fades for PS3 as a Comeback Player' will make unpleasant seasonal reading for Sony CEO, Sir Howard Stringer. For the Welshman, whose plan was to bring all of Sony's different divisions work with each other, the games division (Sony Computer Entertainment) and the PlayStation brand was going to be the bright spot in a global economic downturn. Tradition has it that video games ride out recessions.
The following statement from the journal of record will do nothing for Stringer's strategy or position, "If Sony doesn't close the gap with its rivals, it could risk making the PS3 an afterthought to game publishers, who focus most of their resources on the machines with the most users. At the end of September, the Wii had a wide lead with nearly 35 million units sold since its launch in 2006 compared with about 22 million Xbox 360 consoles and 17 million PS3 machines. Nintendo last month sold 2 million Wii machines in the U.S., while Microsoft sold 836,000 Xbox 360s and Sony sold 378,000 PS3s, according to NPD."
Like SPOnG, the august
WSJ looks to price for the reason that PS3 is - according to NPD - tanking. It also examines game exclusives or the lack of them, stating, "Sony used to have a stable of exclusive games. But in recent years, Microsoft has persuaded most game publishers to release highly anticipated games to it and Sony at the same time.