Back in July Microsoft's director of product management for Xbox 360 and Xbox Live, Aaron Greenberg took the time to point out that
, "I think for us, we don't really see the Wii as a direct competitor". But that was, of course, July and directors of product management's prerogative is to change his mind.
So, it comes as little surprise to see that the same Mr Greenberg telling Kotaku
that, "...the fact that the Arcade (Xbox 360) is even cheaper than the Wii has helped us. We will continue to take our great price and add more value to it."
This would appear to extend Shane Kim's assertion earlier this month that Xbox was competing with Sony and Nintendo but only in Japan.
Does this mean that Microsoft has stopped bothering with PlayStation globally? Well, if Aaron is to be believed (at least in what he has to say this week) then it's certainly not seeing PlayStation Home as any kind of competition. He says, "What Home to me feels like is Second Life for hardcore gamers". Well it does look somewhat like Second Life. But the 'for hardcore gamers' comment, that's got to hurt in these family friendly times. But here's the kicker, "It feels like 2005 tech in 2008. I'm not sure thatís what people want".
What's strange here is not the cross-company bitch-slapping, but the fact that Greenberg even felt the need to respond to Home.