Microsoft, having launched its New Xbox Experience (NXE) yesterday, has now claimed to have sold some seven million Xbox 360s in EMEA - that's Europe, the Middle East and Africa to you.
This is two million up since the company last declared figures for Europe back in June
. The was in fact, the last time, in fact, that David Gosen (European VP of strategic marketing for interactive entertainment at Microsoft EMEA...phew) spoke up about figures - in response to Sony's claims for PS3 numbers in Europe.
This time he's told UK industry trade journal, MCV
, that "We’re in a position now where we’ve sold over seven million consoles in EMEA, which puts us in a fantastic place versus PlayStation 3."
For it's part, Sony has not yet responded with territory-specific hardware figures. We expect Sony's response with mention of territory-specific hardware ballpark figures by the end of the day.
We'd also expect to see all these figures from all the platform holders independently audited... Source: MCV