Nintendo's Wii and its audience, like teenage boys with hair straighteners, are misunderstood it would seem.
Speaking in an interview about the relative lack of success from third-party publishers with the Wii, the company's president in America, Reggie Fils-Aime, said, "I will be able to say our licensees 'get it' when their very best content is on our platform. And with very few exceptions today, that's not the case."
He suggested that developers need to do more than just tweak control schemes to make their titles fit with Nintendo's platform.
Ouch! Harsh! Harsh, but... probably fair. While a handful of companies such as EA have made a genuine effort to connect with the Wii's audience, many are still just shovelling second-rate ports with modified controls onto the system, or churning out third-rate 'casual' games with little thought to quality.
In the past, Nintendo has indicated that it sees third-party publishers' relative lack of success on the Wii as similar to issues seen with the DS early in its life-cycle - issues that, to some degree at least, rectified themselves.
Those comments, however, were waaaaayyyy back in January. With the Wii set for its second birthday in the US tomorrow, third-party success (or lack thereof) with the console would seem to still be a problem.
Which third-party publishers have successfully gotten to grips with the Wii? Let us know in the Forum.
Source: Forbes