Nintendo's Fils-Aime: More Game Changers
Boxed games still with us as user-created content changes games
Nintendo of America president, Reggie Fils-Aime, has been speaking at the same BMO Capital Markets conference in NYC that saw Take-Two's Strauss Zelnick delay GTA IV DLC.
Reggie's all about game changing but staying the same...
In terms of the former, it's you the user rather than any of the big companies who is changing the game. We suggest that you immediately get a lawyer and sue for lost earnings. Anyway, what Reggie had to say was, "If you're in the entertainment business, any form of entertainment, this (user created content) is the game-changer.
"Because no longer is entertainment a one-way street, content created for audiences that just sit back and absorb it. The era of passive entertainment is waning, and active entertainment is literally where the action is."
This strikes us as a little weird given that games such as Rock Band and Guitar Hero are reaping rich rewards by reversing the age-old (well, 50 year) trend for people to actually go out and user-create actual music. Maybe he means LittleBigPlanet - despite recent deletions of user created content that could not toe legal or cultural lines of decency and decorum.
Reggie then goes off on what can only be described as a symphony of business-flavoured scat singing with the following:
"In fact, we believe the future of any form of entertainment must be considered in correlation to both of these larger forces; yes, of course the changing and turbulent economic climate, but secondly, and in the end, even more consequentially, this exploding world of consumer-generated, active media."
Out of which we get... "Consumer Generated Active Media" or CGAM! Superb stuff.
To give him his due - and the man is a business savant - Reggie does use examples:
"Band Brothers Deluxe lets DS users compose their own music and then share it
"Girls Mode is a game that lets players design their own clothing and then run their own fashion store.
"Nintendo DSi Moving Notepad can be thought as a flipbook animation, your own doodle pad turned into a little movie.
"WarioWare Myself users can design their own mini-games and then play them against their friends.”
That's CGAM!
Now, with all this CGAM! changing games, how does the user benefit from this? How does the CAGM! get seen? Surely boxed content is dead? Well, Reggie is more conservative here - and his retail partners are not quite prepared. Here's his take:
"There can be add-ons and additional content but the sheer amount of entertainment enjoyment — 50, 60 hours - is pretty difficult to provide through an Internet connection. So I believe that certainly in the near-term the current approach of packaged software with some additional online play that works from a community standpoint and a content creation standpoint is probably the model."
There you go. Keep those lawyers at bay for now. Your CGAM monetizing time is yet to come.
Reggie's all about game changing but staying the same...
In terms of the former, it's you the user rather than any of the big companies who is changing the game. We suggest that you immediately get a lawyer and sue for lost earnings. Anyway, what Reggie had to say was, "If you're in the entertainment business, any form of entertainment, this (user created content) is the game-changer.
"Because no longer is entertainment a one-way street, content created for audiences that just sit back and absorb it. The era of passive entertainment is waning, and active entertainment is literally where the action is."
This strikes us as a little weird given that games such as Rock Band and Guitar Hero are reaping rich rewards by reversing the age-old (well, 50 year) trend for people to actually go out and user-create actual music. Maybe he means LittleBigPlanet - despite recent deletions of user created content that could not toe legal or cultural lines of decency and decorum.
Reggie then goes off on what can only be described as a symphony of business-flavoured scat singing with the following:
"In fact, we believe the future of any form of entertainment must be considered in correlation to both of these larger forces; yes, of course the changing and turbulent economic climate, but secondly, and in the end, even more consequentially, this exploding world of consumer-generated, active media."
Out of which we get... "Consumer Generated Active Media" or CGAM! Superb stuff.
To give him his due - and the man is a business savant - Reggie does use examples:
"Band Brothers Deluxe lets DS users compose their own music and then share it
"Girls Mode is a game that lets players design their own clothing and then run their own fashion store.
"Nintendo DSi Moving Notepad can be thought as a flipbook animation, your own doodle pad turned into a little movie.
"WarioWare Myself users can design their own mini-games and then play them against their friends.”
That's CGAM!
Now, with all this CGAM! changing games, how does the user benefit from this? How does the CAGM! get seen? Surely boxed content is dead? Well, Reggie is more conservative here - and his retail partners are not quite prepared. Here's his take:
"There can be add-ons and additional content but the sheer amount of entertainment enjoyment — 50, 60 hours - is pretty difficult to provide through an Internet connection. So I believe that certainly in the near-term the current approach of packaged software with some additional online play that works from a community standpoint and a content creation standpoint is probably the model."
There you go. Keep those lawyers at bay for now. Your CGAM monetizing time is yet to come.
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