Speaking in an interview with the Financial Times
Kaz Hirai, president of Sony Computer Entertainment, said, "The answer is yes, if you're asking, 'Are these the prices we're going with this Christmas?'"
This comes in the face of an Xbox 360 price snip that puts the Arcade model down to £129.99, less than half the price of the £299 PS3. Pointing to the PS3's built-in hard disk and Blu-ray drive, however, Hirai said, "When you really compare apples to apples, then I think we have a very good value proposition".
Sony prefers to add value to the PS3 at the existing price, rather than cutting its price.
It recently upped the size of the PS3's hard drive to 80GB in Japan, throwing in a copy of Gran Turismo 5 Prologue Spec III
for the same price as the old, 40GB model.
Hirai's comments mirror those of Nintendo UK's general manager, David Yarnton
, who said that we won't see a pre-Christmas price cut because they already represent good value.
While Nintendo and Sony are both busy saying they don't need to cut price, Microsoft's CEO, Steve Ballmer, has defended the company's Xbox business
against the notion that cutting price was the only way to draw in customers.
Hirai also noted that after two years of the PS3 being on sale, "we're getting to the point where price becomes more important".
In the face of all that corporate bravado there was also a negative note from the FT. It noted that Fumiaki Tanaka, the head of Konami Digital Entertainment, had told the publication some of its distribution partners were struggling in the face of the Credit Crunch.Source: Financial Times