The Xbox 360 is, according to cheapassgamer, to be reborn with a whole set of new names. The report
states that, "a picture sent to us with clearly visible text, in what appears to be either the 360's new name or the next xbox's final name. 'XBOXPure' is what looks to be the final choice in this document."
It also comes with a picture of the very letterheadless letter, which for purposes of not doubting the story at all, we have reproduced (sort of) and which you can see to the right of this very piece of text.
Apparently, we're getting three new Xboxes: 'Lean', 'Granite' and 'Pure' - which we take to mean, 'Slim', 'Black' and 'White'. Quite why Microsoft would rename its Xbox 360 - other than to confuse both retail and consumer alike, we can't fathom. If, indeed it is a new machine, then this kind of data security makes the British government's habit of leaving all your personal details on trains for any old terrorist to copy look quite reasonable business practice.
We've done some more chasing around and have not been able to come up with any supporting evidence. So, keep your eyes peeled.