Sony PlayStation 3 - No Price Cuts Due

Sony Corporation's chief financial officer - Nobuyuki Oneda - has popped up in Singapore to quell any rumours about a forthcoming price cut for the PlayStation 3.

The Wall Street Journal, no less, quotes the CFO has going for the quality over quantity argument and saying, "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.

"Our plan is not to reduce the price."

Why the top accountant at Sony Corporation would be the mouthpiece for the statement rather than, for example, Kaz Hirai who heads up the specific division, is an interesting one. Of course, it all comes down to the new "all joined up" Sony Corp, there's nothing else to see here... move along.

So, that leaves us - or at least the USA - with an Xbox 360 price cut driving the Microsoft box and the Wii ever closer together.

^{Sources:
Smart Money
The Wall Street Journal}