You've got think that the Rockstar board is quite possibly rolling around the floor, drunk out of its combined mind, setting fire to money with the sales and critical response to GTA IV
. Fair play.
Maybe that's why its glorious leader, Strauss Zelnick, has made the following comments:
"Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date."
This effusiveness is based on the following figures, which came courtesy of... Rockstar.
"Released on Tuesday, April 29th, Grand Theft Auto IV, the critically acclaimed video game, has sold through to consumers approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million (£155m) globally."
So, you would be quite happy, wouldn't you?