Investment bank Nikko Citigroup analyst, Kota Ezawa, has stated that Sony has managed to slash production costs on the PlayStation 3 by half.
In a December 27th statement for his bank, Ezawa is reported as stating that he:
"...applauds Sony's efforts to shrink the PS3's chips and tweak its design. Already such changes have cut the cost per machine to around $400 now, from above $800 just before it went on sale in November, 2006.
"We think the biggest factor here is that simplification has become possible through a reduction in the parts count, leading to a reduction in costs."
So, if the report is true, things PlayStation 3 would appear to be looking up. With Warner Brothers opting for Blu-ray - leaving Paramount and Universal as the only major studios
not exclusively 'on Blu-ray' message - all we really need now... are some more decent games! Roll-on
LittleBigPlanet and
Killzone 2.
Prepare for a slew of "PS3 Price Slashed: £199 PS3 Imminent" 'stories' to emerge ASAP.
See: BusinessWeek last paragraph