If you don't get the Harvey Norman reference in the strapline to this tale of Sony generosity it's because you've never slogged around one of these Australian retailers on a sweltering Christmas week day looking for a Sony Bravia television and a Blu-ray player to use with it.
Well, this year our Australian pals get a 40Gb PS3 chucked in when they buy a Sony Bravia full-HD 1080 LCD TV - as long as they hand over the cash between 21 December and 28 January.
According to Sarah Falson over at
Smarthouse, the offer applies to current XBR, X and W series Bravia models.
You don't walk out with a PS3 though... oh no, you've got to redeem it having first registered your Australian Bravia. So, how much will one cost? Well, if you went for the full-on XBR KDL70X3500, you'd be looking at AU$69,999 (£30,250) or you could opt for the KDL40W3100 for a measly AU$2,999 (£1,269).